Talking Tech, Friday, November 10

0.25 – Mark’s had a tough week in New York attending ad:tech but enjoyed watching ESPN.  The show was packed but it seems no-one really has a handle on the new landscape

 

1.59 – Kevin is confused.  He doesn’t know what advertising model works and hasn’t heard any great ideas on how to capitalize on the increased amount of web users.  Mark likes the pay to play nature of AdSense and thinks advertisers like the measurability of the web

 

4.02 – On-line advertising is having a spill-over affect on the mainstream media as well.  Advertisers are confused – they know they need to be on-line, but they don’t know how.

 

5.25 – Mark observes that the CPM model is dominant.  Advertisers like the measurability while publishers like the ease of use.  Pay-per-click and pay-per-lead models don’t resonate well with publishers and have lost momentum

 

6.40 – The head of digital marketing for Proctor and Gamble is apportioning more and more of his $300m marketing budget online – naturally people were hanging off his every word!

 

7.15 – Kevin can see why people are moving on-line but thinks advertisers need to change their mind set for it to really take off.  They both agree it’s early days for on-line advertising

 

8.05 – Mark segue ways into cinram a CD manufacturer who moved into DVDs and is now looking into video on demand as a strategic option.

 

9.05 – Kevin says that the new income trust rules means they are shedding investors and this coupled with a declining rise of DVD sales means they are facing a paradigm shift.  The company is trying a completely new delivery model that failed several years ago with mp3.com and is outside their core competency

 

11.05 – Despite this being the digital age, Mark observes that people still like to collect things like movies and CDs to read liner notes and have things on their shelves.  He thinks that Netflix is probably better positioned to move into electronically delivered movies than cinram

 

12.10 – Kevin brings up NTP and Don Stout, a lawyer he met in Washington last year.  NTP is most famous for successfully suing RIM over patent infringements and has now moved onto Palm, makers of the Treo.  He wonders if NTP is a patent troll or a legitimate business

 

14.15 – Mark thinks there is a natural distrust for a holding company that protects the patents of a dead guy but points out that patents are quickly turning into a commodity to be traded with the intention of suing other companies

 

15.42 – He rounds things off with the observation that the penetration of Blackberry use is infinitely deeper in New York than in Canada

 

Audio comments for Mark and Kevin can be left on the Talking Tech hotline: [phone] or emailed to [e-mail].

Our announcer is the lovely Amber Mac and the music is No Mojo by Anthony Stauffer and Holy Smoke which is available on the pod safe music network.